Design / Narrative
From Copenhagen research to storyboards: we mapped the purchase journey and leaned on European luxury cues to balance boldness with restraint.
FigmaAfter EffectsUserTesting
← Back home
E‑commerce · React · Headless
OrbitOne — Commerce Revamp
OrbitOne needed a modern, modular storefront that felt premium without sacrificing speed. We rebuilt the experience on a headless stack with bespoke product stories and shoppable moments.
What we delivered
- Implemented a headless architecture with React/Next.js and edge caching for sub-second renders.
- Designed interactive product highlights, 3D-inspired imagery, and scroll-triggered reveals to guide users.
- Optimized checkout and PDP flows with clear CTAs, trust signals, and mobile-first patterns.
Outcomes
- Reduced LCP to under 1.5s on key product pages.
- Uplifted add-to-cart by 14% after flow and copy refinements.
- Enabled marketing to launch campaign landing pages without developer support.
Build Process
End-to-end delivery — design in Europe, build globally, deploy with rigor.
Build / Headless Stack
Headless React with typed commerce SDKs, Git-flow in Bitbucket, and visual reviews through Vercel preview links for every PR.
ReactBitbucketGitVercel
Deploy / CRO
Performance budgets baked into CI, lighthouse gating, and A/B rollout via flags to protect conversion while shipping weekly.
Lighthouse CILaunchDarklyGA4