Design / Narrative Flow
Mood boards from Copenhagen studios shaped a calm, tactile vibe. We storyboarded product chapters before building components.
FigmaFigJamFramer
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E‑commerce · Brand · Performance
Aurora — European Lifestyle Commerce
Aurora partnered with us to reimagine their DTC experience for modern Europe: airy layouts, tactile imagery, and a frictionless cart that respects privacy and performance.
What we delivered
- Crafted a modular design system with Nordic minimalism and tactile hover states.
- Implemented headless commerce with typed SDKs, server components, and instant search.
- Localized CX for EU markets with currency, VAT handling, and GDPR-friendly analytics.
Outcomes
- Boosted PDP engagement by 19% through narrative-focused modules.
- Reduced cart abandonment with streamlined, privacy-aware checkout flows.
- Achieved sub-1.3s LCP across top EU markets with aggressive image optimization.
Build Process
End-to-end delivery — design in Europe, build globally, deploy with rigor.
Build / Headless + Git Flow
Next.js with headless APIs, Git branching in Bitbucket, PR previews in Vercel, and visual diffing before every merge.
Next.jsBitbucketGitVercel
Deploy / CRO Sprints
A/B tested hero, PDP, and cart patterns weekly; Lighthouse budgets enforced in CI and rollout via feature flags.
Lighthouse CILaunchDarklyGA4